Creative Director, Copywriter & Strategic Thinker

Hello!

I am a creative problem solver who’s always on the hunt for new and innovative ways to tell brand stories.

With 15+ years of experience as a copywriter and creative director at both ad agencies and in-house, I’ve helped dozens of products connect with their audiences in unique and meaningful ways.

To truly understand a brand, you have to understand the people who make it and the consumers who love it.

This job has opened so many doors I never anticipated. Just to name a few…

  • Got my motorcycle license with Harley-Davidson.

  • Traveled to New Zealand to film a Sasquatch for Jack Link’s

  • Got listed on Urban Dictionary for Orbit gum

  • Took countless tours of avocado groves

  • Toured the Highlands of Jalisco for Patrón

Wanna learn more about how I think? Please read My Process.

1/2 CD, 1/2 Cultural Anthropologist

The Work

Role: ECD

Built an in-house team to shape the brand that believes Life’s More Fun Filled.

Stuffed Puffs

Acura

Role: CD

Led teams in creation of multiple spots and campaigns for the car maker

Role: CD/CW

Led multiple teams through the creation of several 360 campaigns.

Patrón

Role: CD

Oversaw the brand’s creative and maintained relationships with 19+ artists to create our campaign.

California Avocados

Role: CD, CW

Revamped the hiring process for the brand by rewriting all job descriptions and creating recruiting 10+ pieces of content for each department.

Apple

Facebook

Role: CD, CW

Launched Marketplace app for the social media giant

Role: CD/CW

Created social (organic and paid) to launch their latest products.

Decked

Role: A/CD CW

Created a 360 campaign about how the Tundra is ready when inspiration strikes

Toyota Tundra

This is by no means everything I’ve ever created. Click here to see samples related to Sports & Humor or see My Process for more general examples.

Career Highlights

I love using creativity to solve business problems. Here’s a scattering of other opportunities I’ve been blessed to explore:

  • Helped Facebook launch their Marketplace feature

  • Crafted the Messin’ With Sasquatch campaign for Jack Link’s

  • Launched Stuffed Puff’s TikTok channel raising views by 7,911.84%

  • Launched Luke Bryan’s beer and seltzer brand

  • Concepted and produced 2 Super Bowl spots for Toyota

  • Designed an exhibition inside Levi’s Stadium for Yahoo Fantasy Football & Toyota