CREATIVE DIRECTOR & STRATEGIC THINKER.
HELLO!
I am a creative problem solver who’s always on the hunt for new and innovative ways to tell brand stories.
With 15+ years of experience as a copywriter and creative director at both ad agencies and in-house, I’ve helped dozens of products connect with their audiences in unique and meaningful ways.
To truly understand a brand, you have to understand the people who make it and the consumers who love it.
This job has opened so many doors I never anticipated. Just to name a few…
Got my motorcycle license with Harley-Davidson.
Traveled to New Zealand to film a Sasquatch for Jack Link’s
Got listed on Urban Dictionary for Orbit gum
Took countless tours of avocado groves
Toured the Highlands of Jalisco for Patrón
Wanna learn more about how I think? Please read My Process.
ALWAYS LEARNING
THE WORK
Role: ECD
Built an in-house team to shape the brand that believes Life’s More Fun Filled.
STUFFED PUFFS
Role: CD/CW
Led multiple teams through creating several 360 campaigns.
PATRÓN
Role: CD
Oversaw the brand’s creative and maintained relationships with 19+ artists to create our campaign.
CALIFORNIA AVOCADOS
Role: CD
Led the creation of the brand voice, look and feel to launch Luke Bryan’s new beer.
TWO LANE
APPLE
Role: CD, CW
Revamped the hiring process for the brand by rewriting all job descriptions and creating recruiting films for each department.
Role: CD, CW
Launched the Marketplace app for the social media giant
Role: CD/CW
Created social (organic and paid) to launch their latest products.
DECKED
This is by no means everything I’ve ever created but should give you a sense of how I think. See My Process for more examples or drop me an e-mail if you wanna see something specific.
CAREER HIGHLIGHTS
I love using creativity to solve business problems. Here’s a scattering of other opportunities I’ve been blessed to explore:
Helped Facebook launch their Marketplace feature
Crafted the Messin’ With Sasquatch campaign for Jack Link’s
Raised Stuffed Puff’s TikTok channel’s views by 7,911.84%
Launched Luke Bryan’s beer and seltzer brand
Concepted and produced 2 Super Bowl spots for Toyota
Designed an exhibition inside Levi’s Stadium for Yahoo Fantasy Football & Toyota